Tuesday, March 18, 2008

What’s first on your consumer’s wish list this season??

Before I list the products that consumers are aiming for this season, let me share with you something rather astounding: By the end of this year, E-commerce shopping in Indian metros is likely to jump over double! Though I am an avid shop-a-holic myself, this boggles my head as much as acoustics in ‘THE MATRIX’ did. Population of online shoppers is rising in scores. Let’s see what’s driving this new generation of consumers to swarm in such large numbers.

Here’s a list:

Online books sale
• Accessories
• Electronic gadgets
Hotel Bookings
• Railway Transportation
Music and Movies
• Gift Products

Whoa! It’s almost like, you name it, and they have it. Won’t it be an exaggeration to call these businesses a boggart that take shape of anything you desire? For me personally, these stores are the best innovation, technology has come up with.

• Home Delivery saves time
• ’24 * 7’ hours of shopping renders ease
• Brand tie-ups ensure availability
• Product comparison features makes my shopping experience more valuable

What's more interesting to know is the rage for shopping online to amass time, is not only restricted to the metros alone. The 'smaller cities and towns' we often hear with regards to entering the e-commerce phenomena are places like Ranchi, Bareilly, Meerut, Ajmer Rajkot, Tirur...and the list goes on and on. So buddies, with the net turning Web 2.0 and e-business models becoming more consolidated, its time to shed your scruples and zoom into a new world of e-malls and plazas.

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