Wednesday, July 30, 2008

Indian online stores getting hooked to e-community culture

More often than not, it's being argued that online shopping is convenient but yet an isolated activity. This format of easy-to-order-easy-to-deliver has been catching up with the tech-savvy buyers but it has always been looked upon as option out of necessity and not pleasure. In order to break this monotony, the concept of e-socializing was introduced to the online buying experience.

Apart from a few established online stores, most of new entrants and the upcoming e-retail ventures are banking heavily on the rising popularity of social networking within the online shopping domain. There are a number of major international e-stores who initiated the coupling of online shopping with social networking. Online giants like e-bay started their buyers' “Community” which was then followed by arch-rival Amazon's popular “Daily Blog” section.

The e-community trend has now moved-in to the Indian shopping terrain as well. Most of the upcoming Indian online stores and the Indian counterparts of the already established inter-nation e-retail brands are reaping in the benefits of shoppers' community and the latest Web 2.0 technology to create a loyal consumer base out of their readily generated user traffic on the sites.

Some of the popular community-based Indian shopping portals for your reference include:

- ebay India:
The global retail giant's Indian venture has a shoppers' community dedicated to registered users willing to chat, discuss, ask questions, leave messages and even leave feedback for the portal.

- Retailsdirect:
This site is arguable India's first interactive store ever. If you have anything to share, discuss, ask or answer on any issue/subject including shopping, this site has it. It also has video conferencing, (or Video-Voice Text-Chat facility, as they term it) and is based on Web 2.0 technology.

- Hindustanlink:
A site where you can do a lot more than shopping, including activities like Forum discussions, Blogging and Questions-Answers section as well.

All in all, Indian shopping portals need to take a leaf out of their international counterparts' online strategies. After the emergence and expansion of global shopping portals like eBay, Kaboodle, Zebo etc., there many e-stores of Indian origin which need to incorporate the concept of social networking to add that 'zing' lacking in them. Until then, the aforesaid e-stores are there to bring in your friends and favorite brands while you choose to laze around at home!!! (no offense intended)


Bikran said...

New look of your blog is impressive then previous one .

Cfriend said...

Thanks Bikran