BLOGGING - AN AID TO THE ONLINE RETAIL INDUSTRY

The online retail industry in India has been booming for quite some time. This has been aided partly due to the blogging culture on the net. Today, blogging is definitely on a high with more and more people keeping their latest posted through their blogs. It can be considered as an aid to connect with people and collect information.

Industry blogs are a common platform for share views and opinions on a specific industry by many professionals belonging to a particular one. When it comes to the retail industry in India, blogs have been playing a major role in its growth. Updates such as the recent developments, latest trends, the growth chart, its impact on the economy etc., can be found. Also, corporate blogs are another feature which are specially posted by companies to give an update of the company status as well as a general overview.

Now, with almost every website having its own social networking community, blogging has become a common phenomenon which has led to the constant flow of information for those who are searching for a purpose and also for those, who want to keep themselves posted.

Today, with many online stores having their own set of blogs and other social communities, the feel of actual shopping is being brought about, since networking involves a lot of interaction and sharing of opinions, it can be considered as an alternative to actual shopping.

Also, many blogs help out with tips and measures to cater to a hassle free and safe online shopping. In addition to this, a visitor can also share his views and opinions on the products and services being offered by the online store or a particular website in general.

For instance, popular shopping portals such as Amazon, Ebay or other less common ones such as RetailsDirect provide a forum for the buyers to interact as well as share their viewpoints on a particular product which can be reviewed by a user. These can either be movie reviews or product reviews etc. which would give a general feel to a buyer before actually investing upon it.

An internal blog is another important aspect which provides information regarding the various commodities and the different genres of products available on a particular e – store. This can be considered as an easier way out instead of searching for information or browsing through the various pages of a site.

In other words, it can be said that blogging simply makes the task easier. Hence, it can be defined as a more user friendly interface on the web to get informed. This is especially important with shopping portals since it is one of the massively growing sectors in India.