Features Your E-store Can't Do Without!

Now that you have added all the required features on your shopping portal, from the shopping cart to the wish-list, special offers to the group discounts and latest products to the social-networking facility, but are still lagging behind your counterparts. This could be in terms of both traffic and the overall sales. If yes, then I have some advice for you to step up your shopping portal, today!
In the e-commerce sector, it is vital that we keep a check on what is essential and what is desired by the consumers at the same time. Hence, revamping of your e-commerce site on a timely basis is important. Earlier, it was relatively easier to set-up an e-store, for the consumers which then led to the online retail growth did not want anything more than cheap prices and good quality. However, with the passagwe of time, there has been stiff competition among the retailers in the online domain. Therefore, fulfilling the consumers' expectations and their satisfaction is of utmost necessity today.
Some of the features your e-store can't without include:

- Interactive Online selling
Change is indispensable for the success of any business! You need to minus the 'monotony' factor and add a fresh lease of air every now and then. E-retailers should regularly revamp every aspect of the e-store every few days or at least every month. There are dozens of sections on the e-store which require a new look and a new set-up altogether.

- Use of Rich Media
Don't let it be so bland! Online stores have a serious drawback in the form of visual delight that a shopaholic gets from the physical proximity to the products he's about to buy. To lessen it's effect, the use of rich media like video, podcasts etc. are vital in bringing reality into the online shopping experience. Portals using high quality rich media also have a competitive edge over the more traditional and bland shopping portals.

- User-friendly tools
Adding comfort to your consumer's online shopping time! Ensure that your shopping portal is not difficult to navigate through and should have user-friendly shopping tools like no jarring during page transitions and or confusing error messages.

- Easy navigation and search
Help your consumer to dig through your products easily! There are the two major factors working in favor of the e-stores in comparison to their physical counterparts, It is both time-saving and economical. It helps one find the products easily at a single click. Both search engines on shopping portal can end up in showing up irrelevant search results at most times. Advanced search and navigation technologies including the likes of visual search and color search are needed for providing easy-to-use interface to the online buyers.

- Social Commerce
Remember, shopping has been primarily a social activity? We are habitual in taking the advice of our friends and family before making a purchase and are also in the habit of sharing the same with them. Shopping, being a social activity calls for a social environment in the online medium as well. The experience of shopping is seclusion can never satisfy a true shopaholic. Therefore, being a Web-medium, community-based shopping can use the social networking tools to connect countless millions of people worldwide, sharing same interests and interests.